A casino is simply a place where people can play games of chance for money. While casinos typically add a host of luxuries such as restaurants, free drinks and stage shows to make the experience more memorable for their patrons, there have been less elaborate places that house gambling activities and still qualify as a casino.

The most common casino games are blackjack, poker and slot machines, which offer gamblers a competitive game of skill and strategy or a more relaxing approach to gambling with their chances of winning determined by a random number generator. Casinos also employ elaborate surveillance systems that allow security staff to monitor every table, window and doorway in the building from a single room.

There is something about the prospect of big payouts that inspires people to cheat, steal or scam their way into a jackpot. That’s why casinos are so vigilent in protecting their patrons and spend a lot of time, effort and money on security measures.

Whether they are pursuing event business, high-stakes gamblers or the general public, casinos need to promote their unique features to attract visitors. Fortunately, there are many tried and true casino marketing strategies that can help a casino improve its discoverability and ultimately grow its revenue stream.