Beneath the flashing lights and free drinks, casinos stand on a bedrock of mathematics that’s designed to slowly bleed their patrons of cash. They’re rigged to make sure the house always wins, and mathematically inclined minds have been trying for years to use their knowledge of probability and game theory to turn the tables.

But demographics are only part of the story. A casino that wants to attract and keep customers needs a complete picture of what makes it unique, from its location in the heart of a city to its mix of entertainment, food and drink, gaming options and other attractions. It also needs to understand the true motivations of its customers and what “jobs” they’re hiring the casino for.

Using the right tools, you can create an online gambling platform that reflects the true nature of your casino and helps potential customers find what they’re looking for. The platform should include a full range of payment methods that are available in your region, and feature high-quality games from leading providers.

The elegant spa town of Baden-Baden first became a playground for European royalty 150 years ago, and the casino here is still among the world’s most extravagantly outfitted. Its red-and-gold poker rooms and plethora of blackjack and roulette tables reflect the elegance of the old era when the casino was the center of Europe’s social life, drawing aristocrats and royalty from across the continent to its gambling halls.